Daimler Trucks North America
Campaign: FIND YOUR TRUCK
SelecTrucks is a division of Daimler Trucks North America tasked with used truck re-sale.
Most first-time truck buyers or owners wanting to increase their fleet cannot afford brand new trucks. The campaign focused on helping those potential owners locate their truck with ease searching inventory on the SelecTrucks website. This campaign places some common phrases in an equation of a sea of trucks and the solution to find your truck being the SelecTrucks website.
Role: concepting, art direction, layout