Daimler Trucks North America
Campaign: CHAMPIONS OF UPTIME
Elite Support, the service center arm of Daimler Trucks, was looking for a way to increase certification of their service employees. "The Champions of Uptime" was a campaign to celebrate those employees that went above and beyond and were excellent ambassadors for the Elite Support certification.
The campaign was activated through custom cover wraps in partnership with Sports Illustrated over five issues, posters hung in Elite Support service stations, digital display ads and skinning a trade show area between Western Star® and Freightliner® truck booths - both brands Elite Support services.
Role: concepting, art direction, layout, photography direction