ELITE SUPPORT

Campaign: CHAMPIONS OF UPTIME

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Elite Support, the service center arm of Daimler Trucks, was looking for a way to increase certification of their service employees. "The Champions of Uptime" was a campaign to celebrate those employees that went above and beyond and were excellent ambassadors for the Elite Support certification.

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The campaign was activated through custom cover wraps in partnership with Sports Illustrated over five issues, posters hung in Elite Support service stations, digital display ads and skinning a trade show area between Western Star® and Freightliner® truck booths - both brands Elite Support services.

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Role: concepting, art direction, layout, photography direction